Hi, I’m Amanda!

Marketer, maker, and marathoner

My core lane is sustainable growth marketing: full-funnel strategy, performance media, and marketplaces that actually drive profit.

I’ve led $100M+ annual paid media budgets across Meta, Google, TikTok, Amazon, and retail media, while keeping CAC, ROAS, LTV, and revenue front and center.

I’m obsessed with the intersection of data, storytelling, and systems: turning chaos into clear playbooks, dashboards, and decisions.

As a marathoner, I treat my work like training cycles: plan the miles, run the pace, respect recovery.

I write a newsletter called Run the Long Game about building a career, business, and life with sustainable momentum instead of burnout.

I nerd out on: LTV:CAC modeling, incrementality testing, attribution models, advertising, and the latest running gear and shoe technology.

You can reach me here for consulting, advising, or “am I overthinking this growth problem?” conversations.