Hi, I’m Amanda!

Growth marketing strategist with 10+ years scaling DTC, marketplace, and omnichannel brands across wellness, tech, and CPG.

Check out my work

  • Amazon product page featuring Blink Mini security camera on sale for $29.99, with options for Prime Day deals and other smart home devices.

    Blink Prime Day Merchandising 2022

  • A collection of hydration and water bottles, including brands like Stanley, Hydro Flask, Contigo, YETI, and Lifestraw, along with electrolyte powders from Armra, Myprotein, and impact creatine, and hydration drops from Buoy, arranged on a light blue background.

    ARMRA feature in Amazon Off to College Catalog 2025

  • A person holding a smartphone displaying a fitness app showing a digital body composition analysis of a female figure, with details on body fat (28%) and weight (140 lbs).

    Halo App Retention Marketing + Merchandising

  • A graphic with a blue background and layered light blue and orange rectangles displaying the word 'GENERATE' in bold, capital letters. The text below explains a process of co-creating solutions for business needs, with the handle '@STRATEGYCCreate' at the bottom.

    CREATE Strategy Social Content

  • Diagram comparing a traditional lamp and a Skyview color-changing light, highlighting features like spectral wavelength variations, 10-year lifespan, mood and sleep improvement, right light delivery, and functions such as night light and alarm.

    SkyView Acquisition Marketing

  • A golden retriever dog sitting outdoors with a scenic mountain landscape in the background.

    Daily Hive Articles

About Me

I'm a growth marketing expert with over 10 years of experience leading high-impact initiatives across Amazon, Chewy, emerging CPG and DTC brands, and small niche B2B companies.

My expertise lies in full-funnel performance marketing, lead gen marketing, P&L ownership, and cross-functional team leadership.

From revamping optimizing paid media strategies, Amazon campaigns to launching B2B branding guidelines, I bring a GM mindset to every project, focusing on scalable growth and measurable outcomes.

Portrait of a marketing professional taken by Vera Pash photo.

Amanda Lee

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