Prime Day 2022 Merchandising Campaigns

My main goals for Prime Day 2022 was to drive revenue and multi-unit purchases. Leading into Prime Day, I ran multiple messaging and promotion tests on Amazon’s Homepage Hero to see which resonated the most during a sale and non-sale times.

The most successful offer was 2 Blink Minis for the price of one. This drove 40% of Blink’s Prime Day 2022 sales and is still their flagship promotion. Blink Outdoor two camera pack at 55% off accounted for 20% of total sales during the event.

This was the first BOGO message test ran in April 2022. Desktop creative.
This was the first BOGO message test ran in April 2022. Mobile creative.
This was the first BOGO message test ran in April 2022
This was the second most popular deal for Blink, generating 20% of sales for the event.
Main deal tile pin on Amazon Devices Deals page during Prime Day 2022. This was the 3rd most popular deal offered during the event.
Previous

Copywriting and Articles
Next

Blink Messaging Tests