Prime Day 2022 Merchandising Campaigns

Led the development and execution of Blink Prime Day 2022 strategy, collaborating cross-functionally with Sales and Product teams. Implemented weekly alignment meetings to ensure cohesive messaging and promotions, resulting in exceeding sales goals by over $5 million.

This was the first BOGO message test ran in April 2022. Desktop creative.
This was the first BOGO message test ran in April 2022. Mobile creative.
This was the first BOGO message test ran in April 2022
This was the second most popular deal for Blink, generating 20% of sales for the event.
Main deal tile pin on Amazon Devices Deals page during Prime Day 2022. This was the 3rd most popular deal offered during the event.
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